Privacy Policy

Last updated 20 October 2026

Emoji Match has no accounts and no tracking across other apps or websites. The iOS app sends a few anonymous usage events to our own server (described below); the website sends none. Nothing you do in this game is sold or used to build a profile of you. The iOS app shows an occasional advertisement between games; the website at emojimatch.us shows none at all. This page explains the small amount of data the game handles, and why.

What we never collect

• No sign-up, login, email address, or password — the game has no user accounts.
• No third-party analytics or telemetry SDK, and no analytics or telemetry of any kind on the website.
• No access to your contacts, photos, camera, microphone, location, or health data.
• No tracking across other apps or websites. The app does not ask for permission to track you, and does not read your device's advertising identifier (IDFA).
• No sale of data to anyone.

Solo play works entirely on your device

Solo games are generated and scored on your device and need no network connection. The iOS app still sends the anonymous usage events described below, including during solo play. In the iOS app an ad may be requested between solo games when you are online; offline, no ad is requested and the game is unaffected.

Multiplayer rooms

Multiplayer needs a server, so a few things are sent to it while you are in a room:

• The display name you type. It is shown to the other players in your room so they can tell who scored. The name is held only in the server's memory for as long as that room is active — it is never written to a database or a disk, and it is gone when the room empties or the server restarts. Type anything you like; it does not need to be your real name.
• A random reconnect ID. Your device generates a random identifier and stores it locally so that if your connection drops mid-game you get your seat and score back instead of losing them. It is a random value, not linked to you or your device's identity, and the server forgets it roughly 30 minutes after you leave.
• Your taps during a round. Which emoji you tapped and when, so the server can decide who matched first. This is discarded as the game moves on.

Stored on your device

The game keeps a few small values in your device's local storage. They are not used for tracking. They stay on your device, except two: the random reconnect ID is sent to our server when you join a multiplayer room, and the install ID is attached to the iOS app's usage events:

• Whether sound effects are on or off.
• Whether music is on or off.
• The random reconnect ID described above.
• In the iOS app, the random install ID used for the usage events above.
• The last display name you used, so you don't have to retype it.

Deleting the app — or clearing your browser's site data, if you play on the web — removes all of it.

Anonymous usage events (iOS app only)

The iOS app sends a small set of anonymous usage events to our server so we can see how the game is used. The events are:

• app_open — the app was opened.
• game_start — a game began, with its mode (normal or challenge) and whether it was solo.
• game_end — a game finished, with its mode, whether it was solo, and your score.
• tutorial_complete — you finished or closed the how-to-play tutorial.
• share_tap — you tapped a share button, and which screen it was on.
• leaderboard_open — you opened the leaderboards, and from where.
• gc_auth — whether you were signed in to Game Center.

Each event carries a random install ID generated on your device and the app version. They contain no name, no IP address, and no advertising identifier, and the install ID is not linked to you or your device's identity. The events are stored on our server and are never sold or shared. The website sends none of them.

If you use Game Center, your scores and leaderboard rankings are handled by Apple under Apple's privacy policy; we do not receive your Game Center identity.

Server logs

Like any website, our server and hosting provider record ordinary technical information about requests, which can include IP address, timestamp, the page requested, and browser or app version. These logs are used only to keep the service running and to investigate abuse or outages. They are not used to build user profiles, are not combined with game activity to identify you, and are not shared with advertisers. The iOS app's usage-event requests appear in these ordinary server and proxy logs like any other request.

Advertising in the iOS app

The iOS app shows a full-screen advertisement after a completed game — never more than once a minute, and never after your first game. Ads are supplied by Google AdMob. The website shows no ads at all, and there is no advertising anywhere in solo play while you are offline.

Ads are non-personalized. The app asks Google for non-personalized ads on every request, never asks for permission to track you, and never reads your device's advertising identifier. Ads are chosen from the context they appear in rather than from a profile of your interests.

Serving an ad still involves Google's Mobile Ads SDK receiving technical data. Google states this may include your IP address and an approximate location derived from it, device and operating-system information, device and advertising identifiers, diagnostics such as crash logs and performance data, and how you interacted with the ad. Google uses it to deliver the ad, cap how often you see one, prevent fraud, and report performance. The current list is published in Google's Mobile Ads SDK data disclosure, alongside Google's privacy and terms for partners.

This collection is Google's, not ours — it happens inside their SDK and we do not receive, store, or have access to any of it. It is separate from the anonymous usage events described above, which go to our own server.

If you are in the European Economic Area, the UK, or Switzerland, the app shows Google's consent form before requesting any ad, and you can change your answer at any time from Settings → Ad privacy options. To report an ad you believe is inappropriate, use Settings → Report an ad.

Children

Emoji Match is a simple matching game suitable for all ages, but it is a general-audience game and is not directed at children. It has no accounts and no way to submit content beyond a display name visible to the people already in your room. Advertising in the iOS app is limited to a general-audience content rating. We do not knowingly collect personal information from children.

Your choices

Because the game has no account or profile, and usage events are tied only to a random install ID, there is no profile to export or delete. To remove everything the game has stored, delete the app or clear your browser's site data. The website sends no usage events; the iOS app sends only the anonymous events listed above, and deleting the app stops them.

Where Google's consent form applies, you can withdraw or change your consent at any time from Settings → Ad privacy options in the iOS app. Deleting the app also clears the consent choice stored on your device.

Changes to this policy

If this policy changes, the updated version will be posted on this page with a new date at the top. Material changes will be reflected before the affected feature ships.

Contact

Questions about privacy, or about anything on this page: support@emojimatch.us.